To visualize Thomson Reuters' mission to "clarify the complex," I created an animation transforming chaotic spheres into their ordered logo constellation. Using C4D, I animated the logo and composited it with the logotype animation in After Effects. Additionally, I directed the creation of an audio logo, collaborating with a talented sound designer to develop a multi-layered sweep that resolves into a single, clear note, symbolizing the transition from complexity to clarity.
animation, direction, design
agency: Code And Theory
creative direction by Anthony DeCosta
sound design by Cem Misirlioglu
production by Caroline Trewet
